As Group Market Manager at Baxter Healthcare Corporation, Ms. Horton’s new product development and go-to-market strategies generated $55M in new annual revenue in the highly competitive technology industry. While Director of National Campaigns for Starz Entertainment Group, she spearheaded multi-million dollar integrated marketing campaigns for such Hollywood blockbusters as The Lord Of The Rings trilogy and The Pirates of the Caribbean. While at Starz, she also launched several web sites and initiated search engine optimization programs.
During her years as a corporate marketing strategist and planning expert, she recognized that companies could benefit from an agency dedicated, not just to tactical executions, but to strategic thinking, business building and revenue generation. She created Teton Marketing Partners to provide these services.
This approach has yielded rewards for a diverse range of clients including: Digital television technology leader, OpenTV; The Bridge Project, a non-profit affiliated with the University of Denver; Sand Cherry Associates, a leading broadband consultancy; and Micro Business Development, Colorado’s premier microfinance non-profit.
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